Decision Description: Elon Musk, who has always been a proponent of modernity and innovation, has announced a ban on the use of hashtags in advertisements on the X platform. The news, which came out on Thursday, June 26, 2025, sparked a new debate in the world of social media. Musk says that hashtags not only make the platform’s timeline ugly but also affect the user experience. Therefore, any advertisement will now be presented without hashtags, so that users can get a cleaner and better visual experience. One user supported the decision, saying: “Hashtags are now obsolete. It is incomprehensible why people still use them. Now my timeline will look more beautiful and organized.” On the other hand, another user expressed happiness and said that this decision will make X a unique and attractive platform. Role of AI in place of hashtags: Elon Musk had already hinted that hashtags will now be replaced by artificial intelligence (AI)-based tools. X's advanced search and discovery algorithm, powered by Grok AI developed by XAI, now supports topics has the ability to reach users without hashtags. Musk says that this AI tool will provide users with content according to their interests, without the abundance of hashtags affecting the beauty of the platform. The decision is part of X’s mission to provide users with a digital world that is not only technologically advanced but also visually appealing. Thanks to Grok AI, users will now be able to access their favorite topics without hashtags, which offers a seamless and efficient experience. Mixed user reactions: While many users appreciated the decision, some users are also confused by it. Some believe that X has banned hashtags altogether, although the company clarified that the ban is limited to advertising. Ordinary users can still use hashtags in their posts. One user said: “It can be difficult to find topics without hashtags, but if AI is really as effective as Musk claims, it will be a good change.” Conclusion: Elon Musk’s decision to take the X platform into a new era is an attempt by X, where artificial intelligence will take the user experience to new heights. The ban on hashtags, although initially limited to advertising, points to a direction where technology is overtaking traditional methods. This decision not only brightens the future of X but also sets a new standard in the world of social media. Source: X Official Blog Hindustan Times: The Hindu: X Posts: